Position the property
Assess comparable activity, building context, timing, and buyer expectations to create a sound launch strategy.
← All Velvet servicesPresent it well.
For sellers
Present it well.
Move it forward.
Seller representation from preparation through closing, including pricing strategy, presentation, marketing, showings, offer evaluation, and transaction coordination.
The seller journey
A strong sale is built before the listing goes live.
Velvet prepares the property, the story, and the process so every stage supports the next.
Prepare with purpose
Prioritize repairs, presentation, staging, and documents that can materially improve the selling experience.
Present beautifully
Shape photography, listing language, and marketing around what makes the home distinct and desirable.
Manage the market
Coordinate launch, showings, inquiries, and feedback with a consistent communication rhythm.
Evaluate offers
Compare price, terms, financing, timing, and execution risk—not just the headline number.
Coordinate the close
Keep attorneys, building requirements, buyer milestones, and final details moving toward completion.
How we work with sellers
Prepared with care. Managed with discipline.
Prepare
Make the property, documents, and launch plan ready for serious buyers.
Present
Bring the home to market with a clear position and a polished story.
Progress
Evaluate the full offer, protect the timeline, and coordinate the close.
Frequently asked
Selling in NYC, clearly answered.
Have a question about bringing your property to market? Email info@velvet.nyc.
How do you determine the right listing position?
We look at recent comparable activity, current competition, building and property details, timing, and likely buyer behavior before recommending a strategy.
What should I do before listing?
We help identify the repairs, presentation improvements, documents, and decisions that deserve attention—then avoid the work that is unlikely to improve the result.
How are showings handled?
Velvet coordinates access, scheduling, buyer questions, and feedback, while keeping you informed about activity and next steps.
What happens when offers arrive?
We compare the full picture: price, financing, contingencies, timing, flexibility, and the buyer’s ability to complete the transaction.
Do you help with co-op and condo requirements?
Yes. We help anticipate building-specific requirements and coordinate with the buyer, managing agent, attorneys, and other parties as the transaction advances.
How involved will I need to be?
You make the important decisions. Velvet organizes the work, brings you the right context, and keeps the many moving pieces from consuming your attention.
For NYC sellers